In 2010, with the support of the City of Carmel and other storm water education organizations, the White River Alliance began the Clear Choices, Clean Water Campaign. Clear Choices, Clean Water is a campaign to increase awareness about choices we make and the impact they have on our streams and lakes. Water quality friendly lawn care includes practices such as using phosphorus-free fertilizer, landscaping with native plants, managing yard and pet wastes, and properly maintaining septic systems. By educating individuals on these important actions and giving them the tools they need to make these essential changes in their own yards, we will empower them to do their part for water quality. Individuals can make their impact on improving storm water quality known by taking a Clear Choice pledge at: www.clearchoicescleanwater.org.